A smart business relies on data-driven decisions. Data pulled through website visitor tracking is a fantastic start to improving engagement. Yet, many don’t know the best approach to leveraging this data. What’s the solution to this data gap? How can you use data to increase sales? Keep reading to learn more about this topic and how you may...
Driving traffic to your website is a big deal in digital marketing. After all, you want your content to be seen by as many people as possible, right? There’s nothing wrong with aiming for significant traffic, but it’s important to remember that views don’t equal engagement. If you focus too much on traffic, your viewers...
With content marketing strategies in place, you can create great content to get more readers. But, how do you get eyes onto that content? One way is through social media marketing. It’s one of the easiest ways to multiply your marketing efforts because you only have to share something with your followers and they may share it...
