No company’s marketing efforts are complete without solid video content.
As our access to information gets faster and faster, many people find themselves with the desire to watch a video as opposed to reading a long, detailed article.
While this isn’t to say that written content is on the decline, there’s an emphasis on video content like never before. And, brands need to capitalize on it.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about how to create the best marketing videos.
1. Quality Content Is Key
As Bill Gates once famously said: “Content is king.”
This statement still applies to online marketing today, and it is certainly relevant when it comes to video.
Presenting high-quality content will automatically your audience’s trust in your company since you’ll appear professional and experienced in your industry.
This means that you’ll need to put time and effort into things like audio, lighting, and the setting in which you shoot your video.
If you’re having trouble in a certain area, try employing the help of a professional or researching what other businesses in your industry are doing.
2. Encourage Engagement
Without a call to action, your audience will be left with nothing to do at the end of your video.
This doesn’t mean that you need to focus on making a direct sale, though.
Inviting your viewers to like your page, subscribe to your channel, or visit your website are all great methods to build a long-term relationship. Once they see what you have to offer, you’ll be able to capture their interest in your brand.
3. Don’t Forget About SEO
As with written content, video content needs to be optimized for search engines.
This means attributes like tags, titles, and descriptions are all crucial to keep in mind.
Similarly, your publishing time plays a significant role in your video’s performance. The more views a video gets as soon as it’s published, the more likely the algorithm will recommend it to other viewers.
As you can expect, you won’t get many views if your audience is generally in bed by 10 PM and you tend to post content at 3 AM.
So, research when people are looking for content similar to yours. This will give you a ballpark of when you should be uploading.
4. Tell Your Story
While the goal of your video content is to sell, nobody wants to watch a sales pitch.
So, don’t fill your video with content that makes it sound like an email newsletter that would go directly to your ‘spam’ folder.
This includes things like drastic discounts or over-emphasis on selling points, much like we saw during the Billy Mays era of infomercials.
Instead, use this opportunity to show what your company, product, or service are all about.
For your company, you could provide insight into how you operate, the members of your team, or even what it’s like at your office/facility.
For a product or service, you could create content that explains what it is, how it works, and why it’s a benefit to those who use it.
Coming Up With The Best Marketing Videos Can Seem Difficult
But it doesn’t have to be.
With the above information about how to create the best marketing videos in mind, you’ll be well on your way to making quality content like never before.
Want to learn more about how video marketing can benefit your company? We’re the local Philadelphia experts on video marketing.