Nearly 80 percent of the American population uses the Internet regularly. In the past decade, business owners have made a noticeable shift away from print advertising to digital marketing. Establishing an online presence for your business is essential when trying to appeal to modern consumers. Some business owners think they can handle their own online marketing campaigns,...
It is estimated that over 77.3 billion pieces of marketing mail pass through the United States Postal Service every year. This proves that thousands of businesses know how to activate effective direct mail marketing. In the millennial demographic alone, over 80 million citizens under the age of 30 are putting a spending power of approximately $1.4 trillion into the...
We know that there are trillions of dollars waiting to be spent by consumers in the economy. We also know that business-driven direct mail campaigns today are valued in the billions. Even better, today’s average direct mail campaign is estimated to return over $2,000 dollars for every $167 dollar that your business spends. But that is only...
Mobile is something that simply can’t be ignored. Over 56% of online content is now consumed on mobile devices as opposed to desktop computers. Much of that content is consumed through mobile apps. However, developing an app isn’t enough to take advantage of this thriving market. You’re going to have to make your user experience something both...
It’s no secret that small businesses need to have a strong online presence if they want to reach their audience as efficiently as possible. But, you won’t get very far when it comes to driving traffic to your site if your content isn’t optimized to be found on Google, and it all starts with SEO-friendly copy. Not sure where...
The U.S. Small Business Administration (SBA) recommends that small business leaders spend 7% to 8% of their gross revenue on marketing and advertising. Especially if you’re still working to get your company off the ground, that’s a substantial portion of your profits. As such, it’s important to perform market analytics to make sure your campaigns are...
