It’s no secret that small businesses need to have a strong online presence if they want to reach their audience as efficiently as possible.
But, you won’t get very far when it comes to driving traffic to your site if your content isn’t optimized to be found on Google, and it all starts with SEO-friendly copy.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know.
1. Images Matter, Too
While it may seem strange to lead off with advice that focuses on pictures, image optimization is a component of SEO copywriting that you can’t ignore.
In addition to choosing a high-quality, relevant image for your content, you’ll also need to input the proper information on the file name and ALT tags.
This involves using your chosen keyword in all the appropriate areas so that you get an extra SEO boost and make it that much more likely your audience will find you on their own.
2. Proper Keyword Integration Is Crucial
We can’t overlook the importance of keywords.
It’s common knowledge that proper keyword focus is a vital step you need to take when it comes to optimizing your content.
But, it’s also important to ensure that your chosen keyword(s) flows naturally within your writing.
For example, it’s far easier to use “where to buy used cars” as opposed to “buy used cars Philadelphia pennsylvania” in an organic way while you write.
So, when looking for keywords to rank for, take their usability into account. In general, you’ll want to avoid grammatically incorrect keywords along with those that mention a specific geographic area.
3. Create Skimmable Content
Let’s face it: not everyone is going to sit down and read an article word for word.
Whether it’s due to a short attention span or simply because they’re looking for specific information, people are likely to skim through content.
So, your content needs to be skimmable.
This can be achieved through using H2 and H3 headers to break up sections and keeping paragraphs at a length of 2-3 sentences.
Additionally, numbered lists and bullet points are solid ways to add variety to an article that would otherwise be a wall of text.
4. The Title
This is the first exposure people have to your content, and it often decides whether or not they click on your link.
A succinct, captivating title is always important. However, you also need to include your keywords more toward the beginning of the title for SEO purposes.
This accomplishes two tasks:
- It helps your rank on Google
- It provides insight into what your content is about and shows the user that it’s relevant to their query
As a recap: your title should always tell your reader what they’re about to experience, it should include the keyword they searched, and entice them to learn more about what you have to say.
Crafting SEO-Friendly Copy Can Seem Difficult
But it doesn’t have to be.
With the above information about making your site’s copy SEO-friendly in mind, you’ll be well on your way to driving traffic like never before.
Want to learn more about how we can help? We do SEO for Philadelphia area businesses, and business across the US.