Mobile is something that simply can’t be ignored. Over 56% of online content is now consumed on mobile devices as opposed to desktop computers.
Much of that content is consumed through mobile apps. However, developing an app isn’t enough to take advantage of this thriving market.
You’re going to have to make your user experience something both unique and enjoyable.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about UX mobile app design.
1. Loading Speed
It’s no secret that most people today don’t have the patience of someone accustomed to dealing with the operating speed of Windows 95.
So, if a page on your app takes more than a few seconds to load, you could find yourself with a large group of users who never return to see what your mobile application has to offer.
Ways to reduce loading time include:
- Limiting unnecessary plugins running in the background
- Using appropriate image size and resolution
- Minimizing the amount of data the app loads on startup
The lower you can get your loading times, the more audience retention you’ll maintain. Over time, this will lead to greater conversions.
Just make sure to keep an eye on your analytics to know if you need to put more effort into keeping visitors on your page.
2. Incorporate Gestures
In a world where gesture technology exists for touchscreen devices, it doesn’t make sense to not include them.
Movements like pinching to resize content or double-tapping to zoom in are vital include when attempting to optimize your user experience.
Not only is it more convenient for those who are using your app, but it will also help keep them engaged.
3. Color Theory
Understanding color theory is a crucial component of stellar app design.
Using colors that are bland, clash with each other, or that don’t match the energy of your app can be off-putting to users and make their experience unpleasant.
Additionally, it’s also been proven that the colors on your app play a large role in your users’ purchasing decisions. So, take the time to research what colors are best for your application (and your audience).
4. Clean up the Clutter
There’s nothing worse when it comes to app UX than accidentally clicking multiple icons at once or having to sift through multiple tabs and titles to find what you want.
Cluttered pages can swiftly ruin any chance of many users returning to your app in the future and are headache-inducing for the ones who decide to stay.
By taking advantage of minimalist design and having clean menus on each page of your app, you’ll create a smooth, seamless experience that lasts the entire time they’re using it.
Optimizing Your Mobile App Design Can Seem Difficult
But it doesn’t have to be.
With the above information about app design in mind, you’ll be well on your way to creating a mobile application that’s both easy to use and provides plenty of utility.
Have a great idea of an app? Find out more about our app building capabilities.