what is retargeting remarketing in marketing

Remarketing vs. Retargeting: When to Use Both for Best Results

In Digital Marketing by nucitrus

Did you know that one in five marketers in the United States now has a budget for retargeting customers? Remarketing and retargeting are becoming more important than ever in the digital marketing world.

So is remarketing different from retargeting? Here’s what you need to know about the whole remarketing vs retargeting thing and how to use them for the best results.

What Is Remarketing?

Remarketing is the act of reengaging with past customers or past potential customers through email marketing channels. These remarketed customers may have abandoned a shopping cart without purchasing or entered their email into the website for a coupon. You are hoping to get them to reengage with your brand and hopefully buy goods or services from you.

Did you know that the open rate for abandoned shopping cart items is twice as high as newsletters and other marketing emails? Targeting these customers through email is an effective way of finalizing a sale. Don’t let those hot leads disappear in the abandoned online shopping cart.

What is Retargeting?

So if remarketing is targeting users via email, what is retargeting? Retargeting is the act of reengaging with your past clientele through specific advertising campaigns. These digital data marketing campaigns will help to push potential customers through the sales funnel.

Retargeting typically uses pixel-based or list-based retargeting to reach consumers that have engaged with your website. We retarget them using cookies to serve them ads online and through social media. These ads are personalized to the actions they initially took on your website.

Remarketing vs Retargeting

In the remarketing vs retargeting debate, there are a few similarities. Both tactics require user history to remarket or retarget to. The strategy is largely the same, however, the tactics are where the two differ.

There isn’t an exact science to selecting remarketing vs retargeting. In fact, most businesses should execute both types of campaigns to see which one is the most fruitful. Remember all businesses and products are different so different tactics will work better for certain audiences.

Remarketing tends to work best for potential customers that are further into the sales funnel, whereas retargeting helps to draw people into the funnel. There are certain times and reasons for using both of these strategies.

It is important to remember that whenever you start one of these strategies you must test, monitor, and optimize your campaigns in order to see the best results. You will learn from your mistakes and grow your campaigns to be even more successful over time.

Start Retargeting and Remarketing Today

Now you can decide which is better for you and your business in the remarketing vs retargeting debate. It could be beneficial for you to practice and test both. It can be helpful to get help from the pros when you are starting out on your remarketing and retargeting strategies.

Contact us today at NuCitrus Technologies to get in touch with remarketing vs retargeting experts. We are here to help you and your business in 2020, and beyond, with all things digital marketing.

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