Content is king. It’s something you’ve likely heard a thousand times before, but it still rings true.

There’s power in great content, but you have to know how to tap into it if you’re going to be able to use it to build up a thriving business.

Keep reading for five content marketing tips you can start using today to start seeing results from your online marketing efforts.

1. Have a Strategy

If you’re just creating content for the sake of creating content, it won’t get you far. Instead, you need to first have a strategy in place to ensure you’re creating the right content for your audience.

Part of your strategy should include keyword targeting to help your website get more organic traffic from searches.

2. Know Your Audience

If you don’t know who you’re creating content for, it can be hard to know what to put in the content. After all, one of your primary goals with content creation should be to solve the problems your audience is having.

Create a buyer persona if you haven’t already. Think about who your customer is. What is their education level? What problems are they having that your product can solve? On which platform do they spend the majority of their time?

3. Create a Calendar

You need to stay organized when coming up with your content strategy. Creating a content calendar will help you stay consistent. You’ll also avoid missing important national holidays and other days you can celebrate within your industry.

Thinking ahead will also give you more time to generate high-quality content since you can work on each piece far in advance.

4. Vary Content Types

Keep it fresh across all of your social media platforms. If you only ever post text or links to your content, your followers will get bored and may end up unfollowing.

Include a variety of content in your content calendar. This can include written content, infographics, image-heavy posts, and video posts. Your audience will appreciate your variety because each person prefers to receive information differently.

5. Measure Your Results

There’s no point in putting together a great content marketing strategy if you’re not going to take the time to measure the results. Set up what metrics you want to measure when coming up with a strategy and keep an eye on those.

Then, you’ll want to use these results to start tweaking your content marketing strategy. There are always little things you can do that will make it more effective and help you reach a wider audience.

Want More Content Marketing Tips?

Now you have five content marketing tips that will help you create better content that will get you more shares on social media and help your business grow and thrive. As you can see, many of these are simple and easy to implement.

If you want more information on this subject, check out our post on content marketing best practices. These will help you build up a great strategy to produce the best possible web content.