As you embark on starting a small business, you’ll find that building relationships will give you your best business.

This is why email marketing is an essential tool to use as you grow your small business. Email marketing in the form of newsletter sign-ups gives you the opportunity to engage your audience as you learn what they like.

So, how can you start engaging people with your email marketing habits? Keep reading to find out!

How to Encourage Email Newsletter Sign-Ups by Engaging People

You’re sending out email newsletter sign-ups to get your audience involved with the business, right?

Since this is your goal, you’ll want to engage your audience and learn what works best for them. Here’s how you can do that!

Test Out Different E-mail Formulas

As you draft your email newsletter, you’ll want to pay attention to what works and what doesn’t.

By this, we mean that certain subject lines, content, and times of day are going to impact the success of your newsletter. If you received a response, take note of what the email looked like.

Was the content simple? Was the subject line straight to the point? Was it in the morning when people are often checking their emails?

The more you do this, the closer you’ll be to the ideal email newsletter formula!

Send Your Audience Members Separate Emails, Each Catered to Them

If you have a pretty wide audience, it would be wise to get to know them a bit so you can tailor the newsletter to them.

For example, if you own a cosmetics company, you don’t want to send a lipstick promotion to a customer who only buys mascara. You’ll want to take into consideration what each member of your audience is interested in.

What are they buying? What are they searching for? What are they clicking on? These are all questions you’ll want to be answered as you tailor the emails to your audience.

Create a Poll

If you’re wondering what your audience wants from you, why not ask them directly?

Send out a poll on your social media accounts asking what they want to see more of. For example, if you have a clothing line, ask what your consumers want to know about in the newsletters.

Do they want to know what the latest trends are? Would they rather just hear about discounts? Maybe they want to know what’s coming in terms of new designs?

It would be helpful for you to know what your audience wants so you don’t waste their (or your own) time creating newsletters that aren’t having an impact.

Keep Your Copy Pretty Short

Your busy audience probably doesn’t have time to read four pages of text in your email newsletter.

So, keep the text to a minimum and try to incorporate pictures into the newsletter. Why write three paragraphs about your new line of watches when you can show them?

Less reading and more visually appealing content will get you better results.

Don’t Wait to Learn About Your Audience

As you set out on your small business venture, you’ll find that engaging people is a surefire strategy for growth!

For help creating a strategy, contact us today!