So, you’ve just started a business and are looking to be recognized on the internet.

Things like social media marketing and networking are going to help your business grow, but you still need to boost your online presence. This is where keyword targeting comes in.

Keyword targeting is what allows you to show up in search results, which is what increases traffic to your website.

Keep reading to learn more about what keyword targeting is, and why it’s essential to your cause!

What is Keyword Targeting?

Before you can find a target keyword, you’ll need to do some keyword research.

To conduct keyword research, first, you’ll want to compile a list of relevant topics. You can do this by brainstorming the topics related to your service that potential customers may be searching for.

For example, if you run a digital marketing agency, topics that will rank are:

• Blogging
• Email marketing
• PPC
• Content marketing
• Social media

Once you have your list of topics, your goal is to try to uncover the target keywords. The more you incorporate these keywords into your content, the better your chances of showing up in their searches are.

Why is Keyword Targeting Important?

Keyword targeting is so important because it’s the first step in your SEO process. Here are some other reasons…

1. For the Growth of Your Business

If your business, blog, or product isn’t able to be found, how is anyone supposed to buy it?

Keyword targeting is essential for getting yourself recognized. Not only is keyword targeting important for gaining exposure, but keyword targeting impacts every other part of SEO.

2. Figuring Out Your Target Market

Through keyword targeting, you can learn what your audience is searching for.

By this, we mean that you can literally learn the exact words and phrases that your target market is searching for! Knowing what your market is searching for gives you the opportunity to show up in search results.

3. Beating Out the Competition

The more that you can organically include your keywords in your content, the more likely it will be to rank higher in Google.

If you rank higher on Google, your service will be prioritized over the other ones in your market.

4. Knowing Where You’re At

An important part of owning a business or offering a service is knowing your stats.

If you don’t know how you’re improving, how are you going to know what the next step should be? Having an idea of which behaviors cause which outcomes is essential for your growth.

5. Knowing What to Add to Your Campaign

Understanding your target keywords will give you an idea of which topics you should write about next.

This will keep your content relevant and able to stand out amongst the competition. For example, if you own a clothing business, you’ll want to write about seasonal trends since this is what consumers are searching for.

Don’t Hesitate to Boost Your SEO

Keyword targeting is absolutely crucial for every other SEO practice you will want to implement.

If you need help finding targeted keywords and ranking in Google results, reach out today!