Only about 22% of businesses are happy with their conversion rates.

If you want your clicking visitors to turn into real customers, you will need to become an expert in how to generate leads online.

Getting leads does not have to be about dazzling videos, splashy graphics, or over-the-top graphs and charts. In fact, the only skill you may need is the ability to write some convincingly.

Let’s take a look.

1. Inbound Marketing

Inbound marketing involves attracting customers by providing them with valuable content and experiences. You will need to bring customers to your website, and then help, support, and empower them after they become customers.

If you want your content to be engaging, put yourself in potential customer’s shoes. What problems might you have that a few hundred words could help them solve? Are there any valuable insights you could offer a rookie?

Present whatever information you can provide them within a brief, easy-to-read format. Subheadings will make your content more scannable, so folks can find whatever content they are interested in quickly. Keep your paragraphs short and to the point.

Present content in a relatable, simple-to-understand manner. Pretend you are talking to a friend and describing the benefits of your business that you find particularly inspiring.

2. Don’t Neglect Your Keywords

Keywords are words or phrases that people enter when they are looking up subjects online. They can improve your company’s search engine optimization or SEO.

Some companies specialize in keyword research and analytics and will generate topics for you if you are not tech-savvy.

Remember to use your keywords in strategic ways throughout your content. You do not, however, want to use them too often, as some search-engines will accuse you of keyword stuffing.

3. Get Personal

There’s lots of great content out there. What is not out there is your customer’s personal story.

Maybe you are selling essential oils, and you have a client with a son who has Attention Deficit Disorder. His behavior improved greatly after she started using your product with him.

Stories like this will draw in customers with similar problems. Key into the hopes of your key demographics, such as moms longing for a peaceful home or natural and healthful products

The brain releases dopamine when it experiences an emotionally-charged event, making it easier for your audience to remember story-based information with greater accuracy.

A language that is simple and conversational is perfect for telling these stories.

4. Set Your Topic Apart

If you title your article “Cakes To Bake,” it might get lost in an ocean of culinary web content. If, however, you write about “Cakes To Bake When Your Kids Are Screaming and Your In-Laws Are Impossible,” you might get more curious clicks.

A topic with a little originality could go a long way toward making your content more sharable.

How To Generate Leads Online

If you are wondering how to generate leads online through great writing, start by thinking the way your demographic does. With a great topic, strong keywords, and a little originality, you could be getting fresh leads in no time.

For more information on digital marketing, contact us today.